Guest Post by Elana Winchester, Online Marketing Manager, IQPC, North America
For organizations across the United States and beyond, the future of customer care is clear: you will need social media in your strategy!
You have already begun using social media as a marketing and brand management tool. Maybe you have dipped your toes into using social media for customer care. You recognize that using social media for customer care allows you a unique opportunity to interface with customers on both a very personal, intimate level and to solidify overall brand loyalty due to the public nature of the interaction. However, the dilemma remains: you, like many other companies, are struggling with how to use social media to deliver customer care and deliver it well.
Companies already have many of the necessary resources at their disposal to deliver customer care via their social channels; it is just a matter of leveraging and expanding those resources to deliver care in a consistent, efficient, tailored manner.
At the Social Media for Customer Care Summit*, you will have the opportunity to learn from experts about:
- Making the business case for using social media for customer care to get buy-in from internal influencers and decision-makers
- Developing strategies for adoption that leverage existing resources, drive internal cultural change and ensure sure you are not getting in over your head
- Turning the risks of engaging with customers via social media into opportunities for developing a consistent brand voice
- Addressing the persistent challenge of using social media well
To see what we have planned at the Social Media for Customer Care Summit, take a look at our conference brochure. Check out our speakers from Nokia. Ask.com, StubHub and Intel and see more in our conference agenda.